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Banks pretend to live in a pre-Lehman world
face it: Nobody is more hated than Wall Street and the banks associated with the financial crisis and TARP. These emotions are based in reality: People feel they are paying for the mistakes of the...
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The myth of creating communities
Brands often consider creating communities on their site or social platforms. It sounds so appealing: You create a community and now you have an easily accessible group of people that you can engage...
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Why advertising professionals need to be economic professionals
Unless you lived on the moon, you realize the global economy is struggling because most corporations are not constructed to produce any real value. They are designed to maximize shareholder value...
View ArticleAdvertising that inspires
In yesterday’s post, I talked about how advertising has to become more inspirational. Calling it coincidence or luck, I encountered above inspiring example last night. Visiting Amsterdam for a few...
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Advertising in the 21st century
“Advertising says to people, “Here’s what we’ve got. Here’s what it’ll do for you. Here’s how to get it.” – Leo Burnett I’ve been in advertising for more than 15 years. I believe good advertising can...
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From brand narcissism to brand love
“When we are narcissistic, we are not on solid ground (earth) or thinking clearly (air) or cought up in passion (fire). Somehow if we follow the myth, we are dreamlike, fluid, not clearly formed,...
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Don’t blame your client. Blame yourself.
I recommended blogging to a corporate client 5 years ago and he just looked at me and said “I don’t know anyone who reads blogs.” Nowadays, he blogs religiously each and every day. I recommended...
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The problem with ‘Service as Marketing’
We’ve heard it many times before: Customer Service is the new marketing. Books have been written about it, presentations given and blogs are filled with this insight. And, most executives understand...
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2011: The end of defensive Customer Service
2011 will be the year when co-creating and collaborating through Social Media will begin to become more important than using the channels or people as messaging tools. And Customer Service will be...
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The way we’re working isn’t working
Generally, I record my book reviews on Goodreads but this book by Tony Schwartz was so close to the core mission of BatesHook that I wanted to share it with a wier audience. The basic premise of the...
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